Colors
Jul 19, 2023

I Spy the 3 Hottest Color Trends for Summer at J.Crew, H&M, and Nordstrom

by Sierra Mayhew

Photo:

Courtesy of Alyx, Max Mara, and Loewe

I am a girl who lives in neutrals all winter long. When fall begins, I happily slip into a minimal color palette. However, post–Memorial Day, all I can think about are bright and fun colors. I'm looking for bold dresses and accessories to make my style feel extra fun, and I love mixing and matching to create unexpected color combinations. That's why I've had my eye on the streets of New York. What am I in search of? The hottest color trends for this summer, of course.

I dared myself to narrow it down to the top three colors, and while it was a hard decision, I'm telling you that these colorways truly are standing out among the crowds right now and have gotten me extra compliments! If you're having a fashion-person summer, you need to take a look at the pieces I found at Zara, H&M, and Nordstrom that are in these fun colorways.

Photo:

Courtesy of Acne Studios, Alyx, Ami, and Adam Lippes

Blame it on the new Barbie movie or the cultural movement of embracing ultra-femininity, but pink is back and just as hot as it was during the peak of 2003. Whether you choose to wear baby pink, hot pink, or something in between, this color deserves to have a comeback in your wardrobe (if it hasn't already yet).

Shop the color trend:

J.Crew Underwire Bikini Top

Underwire Bikini Top

Pink bikinis never fail me.

Favorite Daughter The Favorite Pant Pleat Pants

Favorite Daughter

The Favorite Pant Pleat Pants

These pants are viral for a good reason.

Bp Stripe Oversize Cotton Button-Up Shirt

Stripe Oversize Cotton Button-Up Shirt

I'm throwing shirts like this over everything I wear this summer.

J.Crew Gwyneth Slip Dress

Gwyneth Slip Dress

The slip dress of my pink Barbie doll dreams.

J.Crew Cadiz Hand-Knotted Rope Tote

Cadiz Hand-Knotted Rope Tote

I just got this tote, and I'm obsessed with it.

Skims Soft Lounge Long Slipdress

Soft Lounge Long Slipdress

Yes, the Skims dress even comes in pink.

H&M Padded Bikini Top

Padded Bikini Top

This looks 10 times more expensive than it is.

H&M Drawstring-Detail Dress

Drawstring-Detail Dress

BRB, currently living in cotton poplin.

Photo:

Courtesy of Rejina Pyo, Loewe, Ferragamo, and Philosophy di Lorenzo serafini

Red feels like the new kid on the block right now, and I'm all about it. This bright colorway was the star on and off the runways at the most recent fashion week that I attended. Subtle pops of red came through with the use of accessories, tights, and statement dresses. If you want your outfit to scream 2023, give red a chance.

Shop the color trend:

H&M Oversized Off-The-Shoulder Dress

Oversized Off-The-Shoulder Dress

An oversize dress feels like wearing a walking blanket.

House of Cb Carmen Bustier Sundress

Carmen Bustier Sundress

The most flattering daytime dress I own.

H&M Textured Slip Dress

Textured Slip Dress

It's the texture for me.

Faherty Laguna Relaxed Fit Linen Button-Up Shirt

Laguna Relaxed Fit Linen Button-Up Shirt

I recently discovered Faherty and am still obsessed.

J.Crew Ruched Bandeau One-Piece

Ruched Bandeau One-Piece

Ruching is such a flattering swimsuit texture.

H&M Off-the-Shoulder Top

Off-the-Shoulder Top

A top that will make getting dressed for dinner that much easier.

Photo:

Courtesy of Max Mara, Maryam Nassir Zadeh, Isabel Marant, and Miu Miu

The antithesis of color will always hold weight in this world, so don't forget about your neutrals. A color palette that was once reserved in my wardrobe for dreary winters has picked up for summertime, and I'm wearing it loud and proud. Nothing says sophistication like an oatmeal-inspired outfit.

Shop the color trend:

H&M Leather Ballet Flats

Leather Ballet Flats

Nude ballet flats are perfect if you're after the French-girl aesthetic.

Wayf Devin Sleeveless Linen Shirt

Devin Sleeveless Linen Shirt

Already in my shopping cart.

J.Crew Crochet Ruffle Sweater-Tank

Crochet Ruffle Sweater-Tank

An easy top to throw on for any occasion.

Open Edit Button Wrap Skirt

Button Wrap Skirt

I have seen so many people wear these wrap skirts, and I'm low-key obsessed.

H&M Lace-Trimmed Camisole Top

Lace-Trimmed Camisole Top

This is the matching set that you can wear in more ways than one.

J.Crew Puka Shell Hoop Earrings

Puka Shell Hoop Earrings

Shell jewelry is huge this summer.

H&M Rib-Knit Bandeau Dress

Rib-Knit Bandeau Dress

There's something to be said about the power of a classic strapless dress.

Steve Madden Blossoms Rhinestone Mesh Ballet Flat

Blossoms Rhinestone Mesh Ballet Flat

Mesh ballet flats are trending right now—act fast.

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